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13 Oct, 2026

With average 30-year mortgage interest rates hitting 7.4% last week, builders are rethinking the rate buydown percentage they are offering to buyers as an incentive. More are offering rates in the 5%+ range rather than the three percents and 4 percents.

07 Oct, 2026

Only 17% of Metro Phoenix Area homebuilders have sold inventory homes for the price they have advertised those homes at prior to a contract being signed. On average, builders have discounted them further, by an additional $11,356.

01 Oct, 2026

Despite surging mortgage interest rates, the total number of Metro Phoenix Area new home sales increased by 2% in September.

Pulse subscribers can expect the latest Submarket and Metro level data and forecast in the October 2026 Pulse publication next week. StreetSmarts subscribers can download the latest community level sales figures now!

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When we say "Know your Market" we mean it

CEO and Founder Jim Belfiore has been a researcher all of his life, digging deeper to discover the why, how, where, who, and what. Jim's mantra, harkening back to his early underwriting days as a landbanker, is "To know what's going on in the streets, you need to be in the streets".

In housing analytics terms, this means to really understand the housing market, one must get out from behind the desk- go out, visit communities to see and hear what is happening. We do this so that we can deliver quality information. We are the housing market experts.

Jim and his Team spend most of their time in the field, talking with new home salespeople, leasing agents, division personnel at all levels, debt, and equity lenders, investors, brokers, engineers, attorneys, and municipal leaders.

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