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15 Jan, 2026

The upper end of the housing market is performing better than the lower- and mid-tier segments. Naturally, buyers in this segment are not reliant on low rates. Builders in Scottsdale, Cave Creek, and Carefree are offering relatively low value incentives, and interestingly, seeing healthy demand for fully outfitted inventory homes in the $3M to $4M price range.

17 Dec, 2025

New home closing data is a lot less useful today than in past years. Why? The most common incentives offered by builders today- Rate Buydowns and Closing Cost Credits- are not included in closing prices. These incentives ARE significant discounts.

03 Dec, 2025

Anyone that has picked up a newspaper in the last 24 months knows home sales activity has been slow. Prices may feel "high" but they have actually fallen dramatically. Five years ago builders offered incentives that equated to 2% to 3% of a homes purchase price. Today, most production builders are offering incentives equating to 10% to 15% of a homes value. Those incentives are effectively a reduction in price.

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The Pulse Phoenix Market Update & Roundtable Event

The Pulse Phoenix Market Update & Roundtable Event

Automated Registration will open to The Pulse Subscribers February 18th. The cost to attend will be $125 per person.

   March 20th, 2026
From 9:00am to 11:00am

The Westin Kierland Resort and Spa

   6902 E. Greenway Parkway Scottsdale, Arizona 85254

The Pulse Phoenix Market Update & Roundtable Event

The Pulse Phoenix Market Update & Roundtable Event

Automated Registration will open to The Pulse Subscribers May 18th. The cost to attend will be $125 per person.

   July 4th, 2026
From 9:00am to 11:00am

The Westin Kierland Resort and Spa

   6902 E. Greenway Parkway Scottsdale, Arizona 85254

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